The Wallaby sealed the deal.

Really it was all about the wallaby, the boing, boing, boing….

Hearing the said boing on repeat across the airwaves. Imagining excited children boinging their way into the newest farm attraction.

The story about how the commercials would sound, painted with pictures of happy families, full car parks, Granny holding an ice cream and donkeys being ridden. Really though the clincher was the wallaby.

The average order for the ad agency was at the time 5k. The Wallaby deal 45K. Wow! The celebrations were fab, loud cheers and applause and to be truthful, shock.

How had one order been notably higher than any before? Why on this occasion had they increased the avo by over 400%?

The pitch, story or presentation had been carried out by a rookie, the new girl so it made no sense.

Actually, it made total sense. The new girl had no blockers, no clue about the avo, what most companies spent or how they carried out their marketing strategy. She had no pre- conceptions of good, bad or indifferent.

She excitedly shared how her visions for the client looked, understood his “why” and creatively went wild, using pictures, sounds and imagination. She was flipping what had been done before, blissfully unaware of any precedents, and creating new. When the wallaby boinged – the buy in was there, signed sealed and delivered.

There are two huge lessons if wanting to sell more.

Park the blockers! Life is not perfect and if you have been in a company for a while you will know what can go wrong, the average order and the delivery schedule.  If you want to inspire your client, and you should, then park the blockers, see no obstacles and go all out to grab the moon.

Be inspirational. Be creative, excited and passionate about your ideas. Forget thinking outside the box – reinvent it. Go wild, crazy and display enthusiasm. Create concepts unheard of ideas that are mind-blowing. Be remembered for wowing the room not just having a chat or a thought.

#sellmore #sallyfact #parkblockers #inspire #beawallaby